Real-time rendering uses Graphic Processing Units, GPU, to produce a graphic in real time. Similar to a video game, the graphics can update quickly, creating a sense of motion based on user input. The speed and quality at which the graphics can be rendered is rapidly improving, lending itself to be an ideal immersive rendering solution for industries such as architecture, automotive, fashion, film and more.

Real-time technology is for any creator or business looking to visualize an idea. Have a product you want to create an image of? Perhaps a building, a car, an outfit, or a new product design. Or want to improve storytelling through film, animations, immersive experiences, or social media? Real-time rendering encompasses a wide range of product solutions making it possible for creators to create imagery and experiences faster than ever before so that workflows, timelines, and costs can improve.

Overall, real-time rendering can reduce costs, resources, and the amount of time it takes to launch a project due to its ability to create adaptable, high-quality immersive imagery quickly. Due to its speed and immersive quality, design workflows benefit by visualizing 3D designs at earlier stages improving communication and expectations. For production, the speed benefits creators by enabling non-destructive import workflows and the ability to produce multiple deliverables using one program including still images, animations, 360 panoramas, pixel-streaming browser experiences and more.

Typical offline rendering must be precomputed and rendered over an extended time period without user interaction. While offline rendering can offer high visual fidelity, the time needed for production can negatively affect workflows where adaptability and speed are important.

Unreal Engine and Twinmotion are tools within the Epic Games ecosystem that both offer real-time rendering solutions. Twinmotion offers creators with little experience in real-time rendering an easy-to-use experience with the ability to create high-resolution still images, animations, VR experiences, and 360 panoramas. Unreal Engine takes real-time rendering to the next level, offering creators a robust set of tools that enable open-ended possibilities for storytelling and production.

Marketing and storytelling are key factors in selling products. Technical Marketing, provided by Studio Ladder, is a service that will represent your product in its best light. Whether it is a recorded demonstration of how the product is used, a video on teaching customers about your product, or simply still images and animations showcasing the product, Studio Ladder will work with you to create marketing material that best characterizes your product.

Sam Anderson, creator of Studio Ladder is passionate about helping people hit their goals, improve workflows, and save time as well as costs. The combination of real-time rendering tools with Sam's expertise, thoroughness, and energy will make a real difference in telling an impactful story about your project. Reach out to Sam to learn how Studio Ladder can make a difference for you.